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Nyah Bell

I'm a systems thinker and advocate of humanizing digital experiences, with 7+ years designing in spaces across SaaS, B2B and B2C. I've spent most of my career in agencies. Now I  freelance in product and web design for a change of pace, tackling fun and meaningful work. 

Projects

Business Media Platform –

Building Engagement

I finalized the design of a quiz feature that helped event attendees discover content and personalize their experience.

2023  |  Sr UX Strategist  |  Instrument

 

Team makeup: Visual Designers, Producers

 

Project involved: UX Strategy, IA, Product Design, Web

Epic Games –

Launching Epic Rewards

I crafted targeted microcopy, account management IA improvements, and developed a communications strategy for the rewards program launch.

2022  |  UX Strategist  |  Instrument

 

Team makeup: Visual Designers, Producers

 

Project involved: UX, Product design, Native app, Web

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Wendy’s Rewards –

Launching Rewards History

I was UX project lead for the 2021 summer release of Wendy’s Rewards History across iOS, Android and web.

2021  |  Interaction & Service Designer  |  Accenture Song

 

Team makeup: Business Analyst, Product owner, Devs

 

Project involved: UX, Product design, iOS, Android, Web

Wendys-R-Project.png
Wendy’s Loyalty –

Releasing Upload Offers

I led UX and design efforts for the Upload Offers feature integration into the Wendy’s app and web loyalty experience.

2019  |  Interaction & Service Designer  |  Accenture Song

 

Team makeup: Business Analyst, Product owner, Devs

 

Project involved: UX, Product design, Visual design

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