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Nyah Bell
Systems thinker. Designer. Strategist. 7+ years designing intuitive web and mobile product experiences across SaaS, B2B, and B2C. I dig into complexity to bring focus and clarity. Currently freelancing, and running goodfoot — a design studio helping small businesses sharpen their messaging, improve site structure, and boost conversions.
Projects
ARTPOWER –
Designing tortoise, A Financial Platform for Artists, By Artists
Co-led UX strategy, interaction design, and wireframing across two phases of a fintech and productivity app for artists. I shaped key features, including onboarding, dashboard, rates, and plans.
2024-2025 | Sr UX Strategist | Instrument
Team makeup: Visual Designers, UX Strategists
Project involved: UX Strategy, IA, Product Design, Native App, Web
Avis Budget Group –
Redesigning the End-to-End Booking Experience for Avis & Budget
Led UX strategy and high-fidelity wireframing across the full multi-brand booking funnel — from homepage and car selection through add-ons, checkout, and confirmation — for both Avis and Budget, including their mobile web and international markets.
2025 | Sr UX Strategist | Instrument
Team makeup: Visual Designers, Producers, Strategist
Project involved: UX Strategy, IA, Product Design, Web and Mobile, Global legal product considerations
Wendy’s Rewards –
Launching Rewards History
I was UX project lead for the 2021 summer release of Wendy’s Rewards History across iOS, Android and web.
2021 | Interaction & Service Designer | Accenture Song
Team makeup: Business Analyst, Product owner, Devs
Project involved: UX, Product design, iOS, Android, Web
Wendy’s Loyalty –
Releasing Upload Offers
I led UX and design efforts for the Upload Offers feature integration into the Wendy’s app and web loyalty experience.
2019 | Interaction & Service Designer | Accenture Song
Team makeup: Business Analyst, Product owner, Devs
Project involved: UX, Product design, Visual design
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