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Nyah Bell
Systems thinker. Designer. Strategist. 7+ years designing intuitive web and mobile product experiences across SaaS, B2B, and B2C. I dig into complexity to bring focus and clarity. Currently freelancing, and running goodfoot — a design studio helping small businesses sharpen their messaging, improve site structure, and boost conversions.
Projects
Business Media Platform –
Building Engagement
I finalized the design of a quiz feature that helped event attendees discover content and personalize their experience.
2023 | Sr UX Strategist | Instrument
Team makeup: Visual Designers, Producers
Project involved: UX Strategy, IA, Product Design, Web
Wendy’s Rewards –
Launching Rewards History
I was UX project lead for the 2021 summer release of Wendy’s Rewards History across iOS, Android and web.
2021 | Interaction & Service Designer | Accenture Song
Team makeup: Business Analyst, Product owner, Devs
Project involved: UX, Product design, iOS, Android, Web
Wendy’s Loyalty –
Releasing Upload Offers
I led UX and design efforts for the Upload Offers feature integration into the Wendy’s app and web loyalty experience.
2019 | Interaction & Service Designer | Accenture Song
Team makeup: Business Analyst, Product owner, Devs
Project involved: UX, Product design, Visual design
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